About Us
About Empirical Communication
EMPIRICAL COMMUNICATIONS (Empirical) is an integrated communications agency that unifies Public Relations (PR), Creative and Digital Marketing to create strategic, content-rich communications campaigns that inspire action and build value. With offices located in Dar es Salaam, we understand the dynamic of the Tanzanian newsrooms, the challenges that journalists go through, what makes a story interesting and the different styles and editorial culture within the country's newsrooms. Empirical has cultivated strong relationships with editors and journalists based on our reputation, trust, reliability and honesty. We continue to build contacts across all the media outlets by sourcing and developing strong news stories based on our client's needs. The key to Empirical’ s success is our personal and hands-on approach to each of our client's briefs.
What we Do
Empirical has been creating and implementing successful B2B public relations services for many of the leading indigenous and multinational companies since its inception. Our integrated offline and online PR services incorporate strategic communications, media relations, branding, corporate PR and social media, platforms that have enabled us to deliver world class services for our clients.
How We Do It
At Empirical, we do not believe in a one-size-fits-all approach. We treat every product and service we promote as unique. We devise strategies that meet our client's needs, targeting placements that maximize coverage and drive results. By collaborating with our clients at every step of their campaigns/ assignments, this enables us to deliver the desired results. We are also well resourced with expert personnel to conceptualize, launch and manage new campaigns for product launches.
E.M.P.I.R.I.C.A.L - COMMUNICATIONS COMPANY VALUES
E- Excellence
We strive for excellence in everything we do. We are committed to delivering exceptional results by providing services that meet and exceed client expectations.
M - Mindfulness
We approach our work with a mindful and thoughtful mindset. We pay attention to details, actively listen to our clients' needs and adapt our strategies to their needs to ensure success.
P- Professionalism
We maintain the highest standards of professionalism in all our interactions. We hold trust in highly, are accountable and uphold ethical principles in our relationships with our stakeholders who include our clients, partners, and the media.
I - Innovation
We embrace innovation to stay ahead of the curve. We continuously seek new and creative solutions to help our clients effectively communicate their message and achieve their goals.
R- Results-Driven
We are focused on delivering tangible results. We set measurable objectives through data driven approaches to deliver success for our clients' success.
I - Integrity
We operate with integrity and honesty at all times. We are transparent in our communication and maintain confidentiality, attributes that have helped us build long-term relationships based on trust and mutual respect.
C- Collaboration
We believe in the power of collaboration. We work closely with our clients, media partners and stakeholders to foster meaningful relationships, leveraging their collective expertise to achieve shared success.
A - Adaptability
We are adaptable and agile in a rapidly changing media landscape. We embrace new technologies, trends, and emerging platforms to help our clients effectively navigate and leverage opportunities in the digital space.
L- Leadership
We strive to be leaders in our industry. We inspire and empower our team members to reach their full potential, foster a culture of continuous learning and growth and in order to stay abreast of the best practices in the industry.
These values form the foundation of Empirical Communications, shape our approach, guiding our decision-making processes and enabling us to deliver exceptional results for our clients.
Meet Our Team
Our well experienced staff comprises full time media and PR communication experts. We also have a strong network of associates, affiliates and approved suppliers. EMPIRICAL COMMUNICATIONS employees are our most important asset. We focus on recruiting and on developing their skills through ongoing training initiatives. We also run an internship program that recruits and trains individuals who require practical experience.
Mr. Leiman John Mushi - General Manager
Leiman has 10 years of experience in corporate communications and marketing consultancy experience. With his proven administration ability and extensive network of contacts, he has established firm relationships with various corporations, both within the public and private sector, non-governmental organizations and the media circuit. He lends his wealth of experience in managing large events, directing launches and conducting market research for new businesses.
Kassim Malela - Head, PR & Media Services
Malela Kassim is a highly experienced professional in the field of PR and Media Services, with a proven track record of success. He brings to Empirical Communications a wealth of expertise and insights gained through eight years of dedicated service at Capital Plus International, a renowned PR agency based in Dar es Salaam. Malela joined Empirical Communications this year, poised to drive the agency's growth and deliver exceptional results for clients. Kassim oversees media relations which includes media coverage and consultations and has a lot of knowledge in the sector, with over thirteen years of experience in Tanzania’s media and public relations sector. Prior to joining the PR and Media industry in 2014, he worked for four years as a reporter and feature writer with some of the largest and well-respected media houses in the country namely: New Habari (2007) Ltd and The Guardian Media Company Ltd. A dedicated individual whose strength lies in creating internal and external synergies to get the best out of his work, Kassim has a Bachelor’s Degree in Mass communication from the University of Dar es Salaam and a Diploma in Journalism from the Times School of Journalism (TSJ) located in Dar es Salaam.
Noel Wandera - Head, Client Services
Noel is an experienced and results-driven professional with a solid background in client services within the public relations and media consultancy industry. Noel has over 18-years of experience in the regional media and public relations sectors. He has demonstrated expertise in building and maintaining strong client relationships, driving customer satisfaction and delivering successful communication strategies. Prior to joining EMPIRICAL Communications Ltd., he worked in Kenya with Apex Porter Novelli and Gina Din Corporate Communications as an Account Manager. Noel has also worked in the media industry as a business reporter with The Standard Group’s Print division. He has managed blue-chip companies among them Orange Telkom – Kenya, Safaricom Ltd, MTN Business, Kenya Airways, The State Department of East African Affairs, assisting them to develop their communication strategies including Public Relation campaigns and media plans, and compiling their monthly reports.
Mr. Florian Efrem - Finance & Administration Manager
Mr. Florian Efrem has over a decade of financial experience, working in the Private and Public sectors as well as for non-Governmental organizations in Tanzania. Florian maintains and oversees all financial and accounting records and ensures financial obligations of the organization are carried. He demonstrates experience in monitoring computerized accounting systems while providing leadership to the finance team. His ability to provide clear directions on matters relating to finance ensures the accuracy and relevance of procedures and legislation. He identifies, negotiates, and makes recommendations on contracts and other financial arrangements as well as consistently provides advice on a broad range of financial issues. He is also responsible for the preparation of financial reports and financial information while maintaining strict confidentiality in relation to the records and information about any business’ activities.
Gabriel Mushi - PR & Media Executive
Gabriel is a skilled and dedicated media professional with a proven track record in managing PR and media accounts within the communications industry. Adept at developing and implementing effective media strategies, building strong relationships with clients and media outlets, and delivering successful campaigns. Highly organized and detail-oriented with a passion for delivering exceptional results and exceeding client expectations. Prior to joining the PR and Media industry in 2020, he worked for ten good years as a reporter and feature writer with some of the largest and well-respected media houses in the country namely: New Habari (2007) Ltd and Mwanahalisi Newspaper. Gabriel has a Bachelor’s Degree in Mass communication from the Open University of Tanzania and a Diploma in Journalism from the Dar es Salaam School of Journalism (DSJ) located in Dar es Salaam.