Empirical Communications

Who are we

EMPIRICAL COMMUNICATIONS (Empirical) is an integrated communications agency that unifies Public Relations (PR), Creative and Digital Marketing to create strategic, content-rich communications campaigns that inspire action and build value.
With offices located in Dar es Salaam, we understand the dynamic of the Tanzanian newsrooms, the challenges that journalists go through, what makes a story interesting and the different styles and editorial culture within the country’s newsrooms.
Empirical has cultivated strong relationships with editors and journalists based on our reputation, trust, reliability and honesty. We continue to build contacts across all the media outlets by sourcing and developing strong news stories based on our client’s needs. The key to Empirical’ s success is our personal and hands-on approach to each of our client’s briefs.

What we Do

Empirical has been creating and implementing successful B2B public relations services for many of the leading indigenous and multinational companies since its inception. Our integrated offline and online PR services incorporate strategic communications, media relations, branding, corporate PR and social media, platforms that have enabled us to deliver world class services for our clients.

How We Do It

At Empirical, we do not believe in a one-size-fits-all approach. We treat every product and service we promote as unique. We devise strategies that meet our client’s needs, targeting placements that maximize coverage and drive results. By collaborating with our clients at every step of their campaigns/ assignments, this enables us to deliver the desired results. We are also well resourced with expert personnel to conceptualize, launch and manage new campaigns for product launches.

Our Services

Event Management

Media Relations & Management

PR Strategies & Effective Publicity Campaigns

Integrated Digital Marketing

Reputation Management Solutions

Influencer Marketing Expertise

Crisis Communication

Advertising Campaigns

Local Media Monitoring and News Analysis

Our Clients

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