Empirical Communications

EMPIRICAL COMMUNICATIONS (Empirical) is an integrated communications agency that unifies Public Relations (PR), Creative and Digital Marketing to create strategic, content-rich communications campaigns that inspire action and build value. With offices located in Dar es Salaam, we understand the dynamic of the Tanzanian newsrooms, the challenges that journalists go through, what makes a story interesting and the different styles and editorial culture within the country's newsrooms. Empirical has cultivated strong relationships with editors and journalists based on our reputation, trust, reliability and honesty. We continue to build contacts across all the media outlets by sourcing and developing strong news stories based on our client's needs. The key to Empirical’ s success is our personal and hands-on approach to each of our client's briefs.